How to add a new Brand
Overview / Purpose
This section describes how to create agencies and brands within Tourpaq. Proper creation ensures that bookings, users, and payment rules are correctly associated with the respective brand and agency.
Only users with the Super Administrator role can initially create a company’s first agency and brand. After the first brand and admin user are established, company administrators can also create additional brands and users.

How It Works
The Super Administrator accesses the Companies menu.
Select the company where the new agency will belong.
Create the agency with its metadata (name, contact info, template selection).
Once the agency exists, brands can be created and linked to it.
After the first brand and admin user exist, administrators of that company gain the ability to create further brands and users.

Key Features / Functions
Agency Creation (Super Administrator)
Navigate to Companies → select company → Add Agency
Fill in the agency details:
Name
Phone number
Email address
Physical address
Template selection: WebBooking & Web or WebBooking
Click Save to finalize the agency creation.
Brand Creation & Editing
Go to the Brands menu.
Select the relevant company from the top of the page.
Click Edit next to the newly created agency.
Configure brand-specific settings such as:
Brand name
Booking ID ranges
Visibility and contact info
Payment rules
Admin-Level Brand/User Creation
Once the first brand and admin user exist:
Company administrators can create additional brands for that company.
Administrators can also add new users and assign them to the agency or brand.

Examples / Scenarios
Initial Setup
Super Administrator creates the first agency “Tourpaq DK” for a company and links the first brand.
Subsequent Brands
A company administrator adds a new brand “Tourpaq Travel” after the first brand and admin user are created.
Adding Users
Once the first brand is established, admins create user accounts for staff, assigning them to the correct agency/brand.
Notes / Best Practices
Only a Super Administrator can create the first agency and brand for a company.
Ensure all required fields (name, email, phone, address, template) are completed to prevent configuration errors.
Verify booking ID ranges and payment rules after brand creation to avoid misassigned bookings.
After the first brand and admin user are set up, administrators can manage brand/user creation, reducing reliance on Super Administrators.
Last updated
Was this helpful?