Dynamic E-mail/SMS Center

Overview

The Dynamic E-mail / SMS Center allows administrators to send customized e-mails and SMS messages to bookings based on a wide range of filters. These communications can be tailored to specific groups of customers, ensuring that messages are both relevant and timely.

Purpose

This feature is designed to:

• Notify customers of important events (e.g., departure reminders).

• Welcome guests upon arrival at their travel destination.

• Follow up after a trip with a return home message.

• Promote products by informing guests about additional services or upgrades available for booking.

Column Explanation

• Template Name

  • The name given to the email/SMS template.

  • Helps identify the purpose of the template (e.g., Confirmation Hotel, Departure reminder).

• Brand

  • The brand or agency associated with the template (e.g., Tourpaq DK).

  • Useful if multiple brands operate under the same system.

• Type

  • The communication type:

    • Email → Templates used for sending automated or manual emails.

    • SMS → Templates for sending SMS messages.

• Last Update

  • Shows the last date and time when the template was modified.

  • Useful for tracking the freshness of template content.

• Updated By

  • Indicates which user last edited the template (e.g., Roweb Tourpaq).

• Active

  • Checkbox that defines whether the template is active or inactive.

  • Only active templates are used in automated workflows.

• Delete (Trash Icon)

  • Allows deletion of a template if it is no longer needed.

Dynamic E-mail vs Dynamic SMS

• Dynamic E-mail

  • Provides more configuration options.

  • Allows long-form content in both subject and body.

  • Suitable for detailed messages and promotional content.

• Dynamic SMS

  • Limited configuration.

  • The only message content visible to the guest is the Subject text (no separate body).

  • Suitable for short, critical notifications (e.g., departure reminders).

Administrator Capabilities

Administrators can:

• Create and send new e-mail or SMS templates.

• Apply filters to define the target audience.

• Track which templates have been sent.

⚠️ Caution

• Once an e-mail or SMS template is sent to a booking, it cannot be resent.

• Editing an already sent template is not recommended, since a booking cannot receive more than one e-mail or SMS from the same template.

• Always double-check message content and filters before sending.

Usage Example

• An administrator creates a Dynamic SMS template to remind customers of their departure date.

• A filter is set on departure date = tomorrow.

• The system sends the SMS to all guests with departures scheduled for the next day.