Customer Offer SMS template

Overview

A Customer Offer SMS template is a reusable message format you can use when sending an SMS from an offer.

Instead of writing the full SMS every time, you create a template once (per Brand) and then only write the custom part of the message when you send it.

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Where to find it

In most setups, SMS templates for offers are configured per Brand:

• Brands → (select a Brand) → Select Offer → SMS configuration

If you have multiple brands, make sure you update the correct Brand, otherwise the wrong template may be used when sending offers.

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How it works

The template can include placeholders (variables) that Tourpaq fills in automatically.

The most important one is:

• [Message] — this is the text you type when you send the SMS from the offer.

When the SMS is sent:

1. Tourpaq takes your SMS template.

2. It replaces placeholders like [CustomerFirstName] and [BrandName].

3. It replaces [Message] with the text you wrote for this specific customer.

If your template does not include [Message], the custom text you type when sending may not appear in the outgoing SMS.

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Create or update an SMS template

1

1) Open the Brand’s Select Offer settings

Go to:

• Brands → (select a Brand) → Select Offer

2

2) Find the SMS template field

Locate the SMS template area in the Select Offer settings.

Depending on your setup, you may be able to:

• write/edit the SMS template directly

• or select a predefined template

3

3) Add placeholders

Add the placeholders you want to use.

At minimum, include:

• [Message]

Optionally include placeholders such as:

• [CustomerFirstName]

• [BrandName]

4

4) Save and test

Send a test SMS to an internal phone number to confirm:

• the greeting text looks correct

• placeholder values are inserted

• the custom text you typed shows where [Message] is placed

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Example

Template example:

Dear [CustomerFirstName],
[Message]
Thank you for choosing [BrandName].

When you send the SMS from an offer, whatever you type in the offer’s message field replaces [Message].

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Tips for writing good offer SMS messages

• Keep the SMS short and action-oriented.

• Make the next step clear (for example: “Please check your email for the offer link”).

• Avoid internal terms that customers won’t understand.

• If you include links, verify they work on mobile.

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Related pages

• Select text for Offers

• Customer offers automatic flow