Customer Offer SMS template

Configure offer SMS templates per brand in Tourpaq Office. Use placeholders like [Message], test messages, and ensure the correct brand template is used when sending customer offers.

Overview

A Customer Offer SMS template is a reusable message format you can use when sending an SMS from an offer.

Instead of writing the full SMS every time, you create a template once (per Brand) and then only write the custom part of the message when you send it.

SMS template settings are configured per brand under Select Offer.

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Where to find it

In most setups, SMS templates for offers are configured per Brand:

• Brands → (select a Brand) → Select Offer → SMS configuration

If you have multiple brands, make sure you update the correct Brand, otherwise the wrong template may be used when sending offers.

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How it works

The template can include placeholders (variables) that Tourpaq fills in automatically.

The most important one is:

• [Message] — this is the text you type when you send the SMS from the offer.

When the SMS is sent:

1. Tourpaq takes your SMS template.

2. It replaces placeholders like [CustomerFirstName] and [BrandName].

3. It replaces [Message] with the text you wrote for this specific customer.

Placeholders (variables) are replaced when the SMS is sent.

If your template does not include [Message], the custom text you type when sending may not appear in the outgoing SMS.

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Create or update an SMS template

1

1) Open the Brand’s Select Offer settings

Go to:

• Brands → (select a Brand) → Select Offer

2

2) Find the SMS template field

Locate the SMS template area in the Select Offer settings.

Depending on your setup, you may be able to:

• write/edit the SMS template directly

• or select a predefined template

3

3) Add placeholders

Add the placeholders you want to use.

At minimum, include:

• [Message]

Optionally include placeholders such as:

• [CustomerFirstName]

• [BrandName]

4

4) Save and test

Send a test SMS to an internal phone number to confirm:

• the greeting text looks correct

• placeholder values are inserted

• the custom text you typed shows where [Message] is placed

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Example

Template example:

Dear [CustomerFirstName],
[Message]
Thank you for choosing [BrandName].

When you send the SMS from an offer, whatever you type in the offer’s message field replaces [Message].

Example output: the text you type replaces [Message].

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Tips for writing good offer SMS messages

• Keep the SMS short and action-oriented.

• Make the next step clear (for example: “Please check your email for the offer link”).

• Avoid internal terms that customers won’t understand.

• If you include links, verify they work on mobile.

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Related pages

• Select text for Offers

• Customer offers automatic flow

FAQ

Why didn’t my custom text show up in the SMS?

Your template must include [Message].

If [Message] is missing, the text you type when sending may not appear.

Why do placeholders show as plain text?

Only supported placeholders are replaced.

Check spelling and bracket format. Unsupported placeholders remain as plain text.

Why is the wrong SMS template used?

Templates are configured per Brand.

If you edit the wrong brand (or send the offer under another brand), the outgoing SMS can use a different template.

How should I test changes safely?

Send a test SMS to an internal number.

Verify:

• placeholder values are inserted

• the text you typed appears where [Message] is placed

• the SMS length is reasonable

Can I include links in the SMS?

Yes.

Keep the message short and test the link on mobile.